Product Marketing Manager (French Speaking) London, UK

  • Recruiter: GoCardless
  • Job posted: 28/03/25
  • Reference: 2921081192
  • Type: Permanent
  • Salary: Competitive
  • Fluent language: French
  • Job location: London
  • The role

    Our overall company vision is to build the world's bank payment network and we are looking for an individual to help us join the dots between a fantastic product and huge growth potential in a growing market. Make no mistake, we are building a category and we intend to own it. We need someone with the right mix of talent and experience to help us with this.

    Your role will sit alongside our Product Development teams, whose mission is to build powerful products that merchants want to buy and use. Product Marketing plays a crucial role in helping our product development teams understand the payment challenges of our customers of today, and what we need to do in order to win the customers of tomorrow. This role will focus on three key areas:

    • Help bring new products and features to market, and ensure we do this in a way that drives maximum adoption
    • Develop a deep understanding of our customers through qualitative and quantitative research and market research in order to inform effective and impactful business decisions
    • Work alongside other functional teams to ensure that our GTM arm has the right data points, messaging, positioning, and resources they need to drive growth

    What excites you

    • Deep curiosity to uncover what motivates, frustrates, and delights our customers (of today and of tomorrow), and turning those insights into actions
    • Championing and leading key areas of product and feature launches
    • Talent for turning data into targeted value propositions and messaging that are deeply attuned to customers will accelerate growth
    • Cross functional engagement with teams all across the business

    What excites us

    We're looking for candidates who demonstrate the following skills and experiences:

    FLUENT/NATIVE FRENCH (Verbal and written)

    Data-Driven Decision Making

    • Strong quantitative analytical skills, with a track record of extracting insights from data and turning them into actionable strategies.
    • Experience identifying data gaps, sourcing insights, and applying them to drive messaging, targeting, and GTM decisions.

    Customer Focus

    • Proven ability to uncover customer pain points and motivations through direct research, and translate these insights into compelling propositions.
    • Experience working with diverse customer segments and personas, including merchants, partners, and enterprise stakeholders.

    Innovative Thinking

    • A creative approach to messaging, positioning, and launching innovative B2B products and features.
    • Familiarity with bringing new ideas and external perspectives into the product marketing discipline.

    Go-to-Market Execution

    • Expertise in planning and executing GTM strategies that span the entire funnel, from awareness to adoption.
    • Experience building sales collateral, enablement tools, and competitive differentiation strategies.

    Enablement

    • A strategic approach to sales and partner enablement, ensuring teams have the tools and insights needed to articulate value effectively.
    • The ability to deliver impactful training and resources that drive engagement without overwhelming teams.

    Cross-Functional Collaboration

    • Experience partnering with product, engineering, sales, marketing, and partnerships to execute initiatives that solve customer problems and drive growth.
    • A proven ability to manage multiple stakeholders with varying priorities and perspectives.

    Prioritisation and Impact

    • A structured approach to synthesising feedback and identifying high-impact initiatives.
    • Demonstrated success in driving adoption, win rates, and other key business metrics.

    Communication and Presentation

    • Excellent verbal, written, and visual communication skills, with confidence presenting to senior leadership and frontline teams.

    We don't expect you to meet every requirement. If you're excited by this role, we encourage you to apply.

    (some of) The good stuff

    • Wellbeing - stay healthy with dedicated support and medical cover
    • Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period
    • Adaptive Working - allows you to work flexibly, around your lifestyle
    • Equity - all permanently employed GCs get equity to help you make a valuable contribution
    • Parental leave - to suit everyone embarking on life's great adventure
    • Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days ('GC Fridays')

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