Product Marketing Manager F/M – French speaking
Type of job: CDI
Job location: Chiswick, London, Royaume-Uni
Salary: £52,000 – 55,000
Working hours: Temps plein
The Company
Our client is a European leader in wireless intercom and access control solutions for collective housing. The technology provides simple, cloud?based systems that enable fast installation, real?time remote management and improved security. Its solutions are designed to make life easier for residents.
They are part of a larger group, an international specialist in connected access control solutions and are rapidly expanding the UK hub. They’re building an ambitious European marketing team in London, and are currently looking for a French speaking marketer to define and execute the European GTM.
Your future responsibilities
As part of their European growth strategy, they are building a lean, scalable marketing organisation structured around a central hub in London.
The Product Marketing Manager (PMM) is responsible for structuring and driving the European go?to?market engine. The role focuses on clarifying value propositions, building reusable go?to?market frameworks, and ensuring consistent, high?quality execution across markets.
Sitting at the intersection of product, marketing and local teams, the PMM turns strategy into clear, actionable tools and continuously improves them through structured market feedback.
Key Responsibilities:
1. Value Proposition & Messaging
- Define and maintain clear value propositions aligned with market needs
- Build a consistent European messaging framework
2. Go?to?Market Strategy
- Structure the European go?to?market model
- Define or adapt segmentation, customer journeys and funnel logic
- Ensure consistency and scalability across markets
3. Product Launch Excellence
- Create and manage launch frameworks (playbooks, readiness checklists, activation guidelines)
- Equip local teams for effective and consistent launches
4. Scalable Content & Activation (80/20)
- Develop central marketing kits with room for local adaptation
- Deliver core assets: messaging, sales enablement, campaigns and training
5. Product–Market Interface
- Act as the bridge between product teams and local markets
- Structure and integrate market feedback into product and GTM evolution
- Ensure alignment between product capabilities and market expectations
6. Competitive Intelligence
- Monitor competitors across European markets
- Build clear competitive positioning and actionable insights
7. Performance & KPIs
- Define and track key European performance indicators
- Contribute to dashboards and reporting
8. Cross?Market Alignment
- Coordinate between the London hub and European markets (UK, Germany, Netherlands, ROW)
- Work closely with the Netherlands as a blueprint market to scale best practices
- Balance central consistency with strong local execution
What they are looking for
Profile
- 5 years’ experience in Product Marketing, Go?to?Market or similar roles
- Strong B2B background, ideally in tech, SaaS, proptech or access control
- Proven experience building and scaling go?to?market frameworks
- Strong strategic and analytical mindset
- Experience working across multiple markets or regions
- Comfortable in lean organisations with high ownership
- Fluent English and French required
They’re Looking for Someone Who
- Can simplify complex topics into clear, usable frameworks
- Thinks in systems rather than one?off initiatives
- Knows how to structure what works and scale it
- Collaborates effectively across teams without relying on hierarchy
Key Competencies
- Go?to?market strategy & structuring
- Value proposition & messaging
- Cross?functional collaboration
- Analytical thinking
- Ability to turn complexity into clarity
Working Conditions & Benefits
- Fixed salary + performance?based bonus
- Travel allowance
- Health benefits package
- Hybrid working model: 2–3 days per week in the office
Recruitment Process
- Initial interview with the HR team based in France
- Interview with the Head of International Marketing
- Potential meetings with team members
- Practical case study or technical assessment
