CRM Marketing Operations Specialist
Role: CRM Marketing Operations Specialist
Industry: Media & Entertainment
Specialism(s): CRM, Messaging, Braze, AEM, Quality Assurance, CRM Lifecycle Comms, Solution Design, Push, In-App, SMS
Type: Contract, Inside IR35
Location: London (Hybrid)
Pay Rate: 250 - 305 per day
Start: April 2026
CRM Marketing Operations Specialist
CPS Group UK are delighted to be working with a leading brand to appoint a CRM Marketing Operations Specialist to enable marketer strategies through knowledge and execution of messaging channel end-to-end solutions
The CRM Marketing Operations Specialist is accountable across the messaging lifecycle, from solution design to build and deployment, to understanding the impact of the campaign. The role is critical to ensuring high-quality user experience through a rigorous quality assurance approach and peer feedback.
This is a long-term, yearly rolling contract role.
Role Requirements
Build, test and execute CRM messages across the entire customer lifecycle
Continually drive messaging optimization and best practice adoption
Run A/B and multivariate tests
Coordinate with marketing teams to create and manage the end-to-end marketing campaign process
Create and manage project plans with clearly defined deliverables and resources
Within the team, coordinate CRM workstreams and prioritise effectively
Track and communicate CRM messaging progress
Monitor messaging campaigns and initiatives, flagging and mitigating issues where required
Traffic messages utilizing targeting capabilities, considering business goals
Implement and audit all analytic encoding to enable messaging effectiveness
Report and analyse on message performance
Ensure CRM operations conform to regulatory standards (e.g. GDPR)
Require Skills & Experience
2+ years of work experience in marketing operations, analytics
Proficiency using Braze platform
Experience in Marketing/CRM automation and personalisation
Active certifications in messaging platforms (Salesforce Marketing Cloud, Braze, Adobe Experience Manager)
Understanding of messaging best practices (email, push, in-app)
Strives for quality
High attention to detail and ability to readily spot potential bugs/issues
Excellent written/documentation skills
Skilled in Insights Analysis
Working knowledge of SQL
Experience working in agile teams
Effective communication skills with globally diverse cultures
Curious and analytic mindset, striving to build expertise
Multi-lingual (desirable, excellent English language/written skills mandatory)
For more information or immediate consideration for this opportunity, please contact Charlie Grant at CPS Group UK on (phone number removed) or email (url removed)
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