Senior Equipment Sales Manager - Food & Beverage

  • Recruiter: French Selection
  • Job posted: 28/10/26
  • Reference: 3204386054
  • Type: Permanent
  • Salary: plus commission plus benefits
  • Fluent language: French, German, Spanish, Dutch
  • Job location: UK
  • FRENCH SELECTION (FS)

    Senior Equipment Sales Manager Food & Beverage
    Location: UK-based, fully remote
    Working pattern: Full-time, home-based
    Salary: £90,000 £100,000 per annum + commission + benefits
    Travel:
    Approximately 40% domestic and international
    Reference: 756CS

    To apply using our preferred format, please visit French Selection website, go to the vacancies page, search job reference: 756CS

    The Company:

    An international organisation specialising in equipment solutions and related services for the food and beverage manufacturing, processing and packaging sectors, serving customers across international markets.

    Main Duties:

    To drive equipment sales, business development and profitability within the food and beverage sector, managing the full sales cycle and developing long-term customer relationships across UK and international markets.

    The Role:

    - Develop and implement sales strategies to increase revenue, market share and profitability.

    - Manage the full sales cycle, from identifying opportunities and preparing proposals to negotiating terms and closing deals.

    - Take ownership of commercial performance and develop growth strategies for the assigned market.

    - Identify and negotiate commercial opportunities involving food and beverage processing, manufacturing and packaging equipment.

    - Build relationships with manufacturers, equipment buyers, dealers and industry partners to generate new business.

    - Develop sales opportunities across processing, mixing, filling, bottling, canning, packaging and material handling equipment.

    - Evaluate equipment specifications, condition and market value to support commercial negotiations.

    - Develop existing accounts, generate repeat business and identify opportunities for additional equipment and service sales.

    - Build relationships with plant managers, operations directors, engineering teams, procurement professionals and senior decision-makers.

    - Collaborate with internal account management and operational teams to maximise opportunities and coordinate transactions.

    - Develop international sales channels and relationships with overseas customers and commercial partners.

    - Negotiate pricing and commercial agreements to achieve profitable outcomes.

    - Monitor market trends, customer demand and competitor activity to identify new business opportunities.

    - Travel domestically and internationally for customer meetings, site visits and industry events.

    The Candidate:

    - Senior experience in equipment sales, technical sales or business development, ideally within food and beverage manufacturing, processing or packaging.

    - Strong knowledge of food and beverage processing and packaging equipment.

    - Proven track record in B2B sales, new business development, commercial negotiations and revenue growth.

    - Established network of manufacturers, equipment buyers, dealers or relevant industry contacts.

    - Experience working with industrial equipment manufacturers, OEMs, specialist suppliers or distributors.

    - Strong commercial acumen, including the ability to assess equipment value and negotiate profitable transactions.

    - Ability to interpret technical specifications, equipment documentation and engineering drawings.

    - Experience managing sales targets, revenue and commercial performance.

    - International sales experience would be advantageous.

    - Excellent negotiation, communication and relationship-building skills.

    - Self-motivated, commercially driven and comfortable working independently in a home-based role.

    - Willingness to travel approximately 40% domestically and internationally.

    The Salary:

    Between £90,000 £100,000 per annum plus commission plus benefits, depending on experience.

    French Selection, leading UK-based consultancy specialising in the recruitment of bilingual and multilingual professionals for international business (industries and services). We recruit for German, French,Italian, Spanish, Dutch and other multilingual positions across a wide range of sectors.

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